Last updated: 28 September 2026
Sales Lido Ai is committed to protecting personal data and respecting the privacy rights of individuals. We aim to process personal information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable data protection laws.
Depending on how our services are used, Sales Lido Ai may act as either a Data Controller or a Data Processor.
Where users upload, manage, enrich, or process prospect, lead, customer, or business contact information through the platform, the user generally acts as the Data Controller and Sales Lido Ai acts as a Data Processor providing software and infrastructure services.
Information processed through the platform may include business contact information, names, company details, job titles, email addresses, telephone numbers, business profile information, outreach activity records, account information, and billing data.
When you connect an IMAP mailbox and enable reply monitoring, Sales Lido holds encrypted connection credentials and can technically access messages in that mailbox. Its automated monitor checks new inbox messages using a mailbox cursor. It downloads and parses each new message, including headers, content and any attachments present in the raw message, in server memory to decide whether it relates to outreach sent through the platform. This is a technical access capability; it does not mean every message is retained in our database.
Messages that cannot be matched to an outreach conversation are discarded after the check: the application advances its cursor without saving their sender, subject, body or headers. Matched replies, delivery failures and opt-out or complaint signals are stored with the information needed to show the conversation, stop unwanted messages and operate the service. For matched mail, the application stores relevant headers, sender and recipient details, subject and up to 20,000 characters of cleaned message text. It does not intentionally save raw messages or attachments as separate database records. Mail remains in the connected provider mailbox under that provider's own retention rules.
When a user saves changes to an outgoing outreach email or a drafted reply, we record the before-and-after subject and body (and call to action for outreach) in that user’s account as an edit history. Lido Ai derives structural writing preferences such as length, paragraphing, greeting and sign-off tendencies from recent edits to guide future drafts for the same account. Past message text, prospect details and commercial claims are not copied into new drafting prompts. This edit history remains in the account when a campaign or individual lead is deleted, so it can continue guiding future writing. Users can review and remove individual edits or clear the history from Ai Training. Permanently deleting stored email messages or the account also deletes the edit history. Users can add account-specific writing preferences and concepts or ideas on Ai Training. Active concepts guide future drafts only when relevant and supported by verified context. Users can pause or remove them, and they are removed with the account.
To prevent the same business being added repeatedly to one account’s campaigns, Sales Lido keeps a minimal account-scoped lead history: hashed email, website, place identifier or business-name-and-address identity keys where available, plus the business name and original lead and campaign identifiers. Deleting a lead or campaign removes the live lead and its messages but keeps this duplicate-prevention record while the account remains active. The record is not used to draft email or shared between customers. Permanent account deletion removes it. Contact us about an erasure or correction request for a retained record.
Account holders can request permanent deletion of stored email messages from their account page. This removes conversation, inbound and outbound message records and pauses outreach and reply monitoring. Opt-out suppression, account, billing and legally required records may remain. Mail at the external provider and backup copies are subject to separate deletion and retention processes; contact us to request further erasure or information about backups.
Users may permanently delete their Sales Lido account from Account settings after confirming their password. This removes the login and associated platform service records, including stored emails, leads, campaigns and saved mailbox credentials, and stops further outreach. Paid invoices, payment event records and the related credit ledger may be retained for accounting, payment and legal obligations. An account deletion does not delete messages in an external mailbox or immediately remove backup copies. For access, correction or erasure requests concerning retained records, contact us through the website.
Matched conversation content may be sent to an Ai provider for reply classification and drafting when those features are enabled. Platform operators may have technical access to application records and configured mailbox credentials for service operation and security; access should be limited to authorised work. We do not use unrelated mailbox content for lead generation, and the automated monitor does not save unmatched messages for that purpose. Deleting platform records does not by itself delete messages in the external mailbox, third-party provider records, or copies held in backups.
Users are responsible for ensuring that they have an appropriate lawful basis for processing any personal data obtained, uploaded, imported, or managed through Sales Lido Ai.
Sales Lido Ai does not determine the lawful basis relied upon by users when conducting prospecting, outreach, marketing, or sales activities.
Users are responsible for ensuring their use of the platform complies with applicable data protection, privacy, electronic communications, direct marketing, anti-spam, and consumer protection legislation.
Users must ensure that personal data is collected, stored, processed, and used lawfully and transparently.
Sales Lido Ai implements reasonable technical and organisational safeguards designed to protect personal information from unauthorised access, disclosure, alteration, or destruction.
While we take security seriously, no system can guarantee absolute security and users acknowledge that data transmission over the internet carries inherent risks.
Data is retained only for as long as reasonably necessary to provide services, maintain platform functionality, fulfil legal obligations, resolve disputes, enforce agreements, and maintain accounting and operational records.
Some service providers used by Sales Lido Ai may process data outside the United Kingdom or European Economic Area. Where applicable, reasonable safeguards are implemented to protect transferred data in accordance with relevant data protection requirements.
Subject to applicable law, individuals may have rights relating to access, correction, deletion, restriction, objection, portability, and withdrawal of consent where consent is relied upon as the lawful basis for processing.
Requests relating to data processed on behalf of platform users should generally be directed to the relevant Data Controller.
Sales Lido Ai may utilise trusted third-party providers for infrastructure, payment processing, analytics, communication, security, and operational services. Such providers may process information solely as necessary to deliver their services.
Sales Lido Ai maintains procedures designed to identify, investigate, contain, and respond to suspected data security incidents. Where required by applicable law, appropriate notifications will be made to relevant authorities and affected parties.
Questions regarding privacy, data processing, or data protection matters may be submitted through the contact methods provided on the Sales Lido Ai website.